Rebuilding Team Identity After Reorg
We partnered with the client to define a new identity rooted in purpose, clarity, and connection. Through thoughtful facilitation and co-creation, they built shared language, trust, and a way of working that reflected who they wanted to be together.
The Business Opportunity
Two distinct teams, with different cultures and a history of feeling like the “misfits,” were merged during a reorganization. While they delivered results, morale was low and identity unclear. The reorg was the latest in a string of changes, leaving both teams disoriented and at risk of disengaging. Though leadership saw potential, they lacked a clear path to unify the teams and build a sense of shared purpose and cohesiveness – essential to hitting delivery targets and reducing distractions from lingering, low-value work.
Inspired Consulting
Our work began with listening. We partnered with the leader to unpack what they’d learned since the reorg, then facilitated stakeholder and team interviews to uncover strengths, culture gaps, and what made each group’s “secret sauce” unique. Playback sessions helped the team co-create a shared vision and define new team norms. We then helped the team identify their individual styles and strengths, crafting ways of working that fostered collaboration, leveraged complementary skills, and created clarity in decision-making.
Meaningful Results
Because the team was actively involved in the process, they began to see themselves – and each other – more clearly. They created shared language and intentional new behaviors that bridged the cultural divide. Within a month, they moved from silos and limited interaction to cross-team collaboration, transparent decision-making, and improved delivery. They exceeded their targets and redefined their collective identity as subject matter experts with a renewed sense of purpose and cohesion.
Why We Loved This Project
There’s something special about watching a group move from disjointed to deeply connected. What started as two teams unsure of their place became a tight-knit unit with a shared sense of purpose and pride.
We loved seeing the team lean into honest conversations, challenge their assumptions, and rediscover their value – together. They didn’t just work better; they worked smarter and more intentionally. Helping them find their rhythm and voice as a unified team was not only impactful, it was genuinely energizing.
